The Traditional CD Marketing Company Essay Example | Topics and Well Written Essays - 2250 words

The Traditional CD Marketing Company - Essay ExampleThere has been a lot of change in the retail environment in association with the issue of downloading digital resource. At the same time, many modern players in the retail CD market have cut out on the branch style of the establishment and have streamlined so that they have fewer corporate offices and zones, and more time and attention to stipend to its stars and customers. In terms of price, the competition is that of a rivalry between the traditional CD of music, bought at a retailer in a brick-and-mortar form, versus a song or album that is downloaded everywhere the internet. Nearly alone of the leading OMPs provide the same standard set of features and pricing $0.99 singles, a dedicated software client, and an drawn-out catalog of music from the five major labels plus many independents (Lin, 2009). The current research must alike look at the vital issue of how many people are downloading music for free over peer to peer (p2 p) networks, or paying minimal amounts through services like iTunes, therefore in earnest threatening the recording industrys and the traditional CD retailing industrys profits. From a modern perspective, one can also take a traditional view of the overall industry, in terms of development, production, distribution and retail, talking more about making CDs than about making mp3 files, and focusing on cost requirements for making a hit in music, developing this as a sort of artisan investment process. On the other hand, in considering marketing and promoting costs, it is important to register the popularity of free internet downloading and how lots of a threat this represents. The current research examines economic concepts before putting them in the context of CD vs. digital song retailing.