Target Express Expanding Strategy to Urban Markets, Customers Term Paper

propose pull Expanding Strategy to Urban Markets, Customers - Term Paper Example10). Superior guest service is achieved through the combination of a form of resources such as the use of guest call buttons, mobile apps-Target app and Cartwheel, strategic musical arrangement of items on shelves, increased speed at checkout. The involvement of almost all of the firms resources in improving guest service makes it difficult for the competitors to imitate because they may not have the exact identical resources as those available to Target Express. About the Target corporate culture, team members atomic number 18 used as the resources to achieve success. The corporate culture is different and distinct from any other companies.Since the corporate culture involves the employees of Target and their dedication specifically, it becomes very difficult for competitors to imitate the same (Goldberg et al. 41). Further, the corporate culture involves a bundle of resources which creates unique ness and as such rendering it unsubstitutable. The System on the other hand is composed of a variety of resources such as enormous databases used to store the clients needs and several computers. The bundles of resources occupied by The System and the linkages between them are rare. The System is inimitable due to the vast amount of program involved, the bundles of resources that are linked together, path dependence and the causal ambiguity created in The System (Goldberg et al. 41).In joyous of Target Expresss desire of expansion into the urban markets, it is necessary that core competencies are all improved or acquired/exploited where previously non-existent. Two of the core competencies that require improvement/acquisition are discussed as followsThere are plans to provide store employees with iPod Touches, which will help employees to keep track of stock and thus enhance service delivery to the guests. The customers may also use the touches to