Online book retailing

1. Introduction: In the past few years, the world precept oodles of changes in on get retailing. In this B2C e-commerce model, the crew of screen-to-client interfaces, network effects, real-time free-enterprise(a) responses, and one-to-one customization leads to value increases for both the customer and the firm. In general, much and much customers can use online carry with confidence, while much(prenominal) and more companies recognized that online retailing is no longer an preference but a business requirement. The get together States is by out-of-the-way(prenominal) the global leader in the B2C e-commerce bena. Up to now, books are static the top-selling products online. So we will tactile sensation at U.S. online bookselling foodstuff, in particular, the study two players -Amazon.com and Barnes & deoxyadenosine monophosphate; Noble. In this market, the major two companies foment with each other, and their competition is generally regarded as the classic opp onent of a pure dot-com versus the brick-and-mortar. Under the intensive competition, the market is beginning to mature, but still there are rough areas in which the companies can compete to attract more consumers to shop online. 2. Retail B2C in the United States: As online retailing work more astray accepted, the demographic profile of the online shopper is beginning to look more equivalent that of a typical on-land consumer.

Historically, the typical online shopper has been male, well-educated, more affluent than most, and technologically savvy. But all this is beginning to change. straight off women repr esent to the highest degree 60% of online s! hoppers in the U.S. (Chart 1) At the kindred time, the average yearly household income of online spenders has dropped. Average level is more in line with that of a middle-class consumer. Chart 1: Demographics of online buyers Source: Global online retailing: an Ernst & Young specific report (2001) While many U.S. consumers have become increasingly comfortable shopping the Web, there... If you want to get a rich essay, order it on our website: OrderCustomPaper.com

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