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totally product linees have strategies, which are the methods used to make and stag products or perform services. Often, strategies are determined by a communitys reaction to events beyond its control sort of than by solid merchandising intelligence and strategic aimning. But, the point asked is why do firms plan? The answer is simple: hawkish advantage.14 some(prenominal) factors contribute to organizational harvest-feast in both size and complexity. end making forms more than and more complex as the size of the business and market parcel of land increases, and vice versa when the business size and market share decreases. This implies a vital exact for strategic focusfocusing on customer/ agonistical analysis. Both elements are critically dependent on harsh marketing intelligence.15 In order for companies to maximize opportunity, they must graduation appraise their strategic position. Only then will heed be able to decide where and how the company should position itself. Evaluations of historic performance, marketing strengths and weaknesses, temperament for quality products, utilization issues, and mission assume to be addressed. All of these issues can be addressed by strategic planning and groovy marketing intelligence.

16 During the strategy development stage the management team of the business decides on answers to three critical questions. Marketing research provides operative suspensor in finding the answers to these questions. 1. What business should we be in? Specifically, what products or services should we offer? What technologies will we utiliz e? Which market segments should we show? ! What channels should we use to reach the market? These are far-reaching choices that paraphernalia up the context for all subsequent decisions. These questions have create curiously compelling in markets that are mature and saturated, including not only just about packaged goods but also household appliances, automobiles, and services such as banking and air travel. ane sure route to growth in this...If you penury to get a full essay, order it on our website: OrderCustomPaper.com

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