Cast of Bahay Kubo

The wife of Perry, the adopted mother of Lily, Dahlla,JR, Jasmine, Violet, and Daisy, and the biological mother of Rose. Eric Quizon as Perry – The husband of Eden, the adopted father of Lily, Dahlia, JR, Jasmine, Violet, and Daisy, and the biological father of Rose. Eugene Domingo as Marang – The best friend of Eden and the wife of Habagat. Gloria Romero as Lola Ida – The mother of Eden, the dopted grandmother of Lily, Dahlia,JR, Jasmine, Violet, and Daisy, and the biological grandmother of Rose.Shaina Magdayao as Rose – The only biological daughter of Eden and Perry, the biological granddaughter of Ida, and the step-sibling of Lily, Dahlia, JR, Jasmine, Violet, and Daisy. She always has a rivalry on her step-sibling, Lily. She also hates Cholo so much because he kept on annoying her. Marian Rivera as Lily – The first daughter Eden adopted. She always has a rivalry on her step-sibling, Rose. Yasmien Kurdi as Dahlia – The second daughter Eden adopted whose ambition was to become a famous actress.Jlro Manto as JR – The third person and only son Eden adopted. Isabella de Leon as Jasmine – Along with her biological sister Violet, she is the fourth person and third daughter Eden adopted. Rita Iringan as Violet – Along with her biological sister Jasmine, she Is the fourth person and third daughter Eden adopted. Sam Bumatay as Daisy – The fifth and last person Eden adopted and is also he youngest among her seven siblings.Supporting cast[edit] Rayver Cruz as Cholo – A classmate of Rose who kept annoying her. Mark Herras as lake – A classmate of Lily who kept stalking her. Bearwin Meily as Habagat – The husband of Marang. AJ Perez t as Daniel – Cholo's best friend. Bela Padilla as Janet – Rose's best friend and a classmate of Cholo and Daniel. Anita Linda as Amelia Mhalouh Crlsologo as Allng Tiny – Another friend of Eden and Marang. Julia Montes as Young Lily Jane Oineza as Young Rose

Crocker on Ethnocentrism Essay

David A. Crocker asks the question of who should be tasked with the development of moral ethics on a global level, especially in regions where ethical thought is relatively shallow. If there was one way he would answer this question, he would state that a combination of â€Å"insider† and â€Å"outsider† ethicists would find the best and culturally sensitive form of morality for particular cultures. For this to have any meaning however, a description is required for both â€Å"insider† and â€Å"outsider†. An â€Å"insider†, as termed by Crocker, is â€Å"one who is counted, recognized, or accepted by himself/herself and the other group members, as belonging to the group† (Crocker, 29). In regards to ethical thought of the group, Crocker outlines several advantages and disadvantages of being a predominant â€Å"insider†. When a development ethicist is an â€Å"insider† of a group they understand their past, present, and goals wh en it comes to moral thought, and can therefore help the group to develop (with ease on the topic of communication) in the most beneficial ways foreseeable in tandem with their beliefs. Along the lines of communication of an â€Å"insider†, they have a foundation from which to criticize and rebuke negative actions of a group because of their familiarity with said group’s customs and beliefs. However, â€Å"insiders† do not come without inhibitions as well. â€Å"Insiders† may become so immersed in their society and its customs that they are unable to expand their own, and their society’s horizon on the topic of moral thought. Crocker argues that because of the familiarity of the culture, an â€Å"insider† may be blind to factors that define a culture in an existential manner, â€Å"Like a fish unaware of the water in which it continually swims† (Crocker, 33). In essence, an â€Å"insider† has an easy time familiarizing with their culture, but may have trouble assessing the culture from an unbiased manner. â€Å"Outsiders† are the direct opposite to an â€Å"insider† meaning they do not have a recognition or acceptance of the culture, or themselves within that culture. An â€Å"outsider can be beneficial to a social group in the way the outsider can  assess the culture in an unbiased manner, and with this perspective, â€Å"outsider-ethicist strengths are the mirror image of an insider-ethicist weaknesses† and therefore the â€Å"outsider† is able to give insight on the things the culture may be unaware of (Crocker, 35). â€Å"Outsiders† are also able to bring out new ideas to a group based on their own culture, ideas the culture in assessment may not have even considered. The last advantage of an â€Å"outsider† is that they are not bound by the â€Å"insider’s† commitments to the group or status quo, and can therefore say things, or criticize things that a member of the group would not. Being an â€Å"outsider† has a list of negative attributes as well. â€Å"Outsiders† do not have the same familiarity with the customs of the group and how certain actions affect them, and Crocker argues that these key understandings are â€Å"relevant for progressive social change† (Crocker, 34). â€Å"Outsiders† who come from a more developed region and culture tend to put more trust in their own ideas and disregard the ingenuity of the group under assessment. In the long term, the groups that have an â€Å"outsider† ethicist may become dependent upon them for ideas, and thereby never becoming able to express their own ideas, and their own norms become weakened. David Crocker explains ethnocentrism as having 2 main concerns. The first he describes as being a â€Å"habitual disposition to judge foreign peoples or groups by the standards and practices of one’s own culture or ethnic group†, and the second is described as the â€Å"tendency toward viewing alien cultures with disfavor and a resulting sense of inherent superiority† (Crocker, 27). Crocker’s accounts of â€Å"insiders† and â€Å"outsiders† do answer some of the concerns raised by ethnocentrism. Not one, nor the other is predominantly to blame for ethnocentrism, rather both â€Å"insiders† and â€Å"outsiders† demonstrate these negative aspects. â€Å"Insiders† can reject any advice from an outsider with the existence of an a priori that gives the â€Å"insider† the notion that â€Å"nothing can be learned from an outsider†. Outsiders exhibit ethnocentrism in the way they give more credit to the ideas of their own culture because it is often socio-economically more developed. Ethnocentrism in cross-culture assessment and dialogue, Crocker states, can be diminished by things like â€Å"achievement of more equality between various centres and their corresponding peripheries, the recognition of dangers peculiar to insiders and outsiders, respectively, and the promotion of appropriate kinds of insider/outsider combinations in  development ethicists† (Crocker, 35). Essentially an equilibrium in â€Å"insider† and â€Å"outsider† ethicists. This is how he answers his question of whom is responsible for ethical thought, the correct combination of â€Å"insider† and â€Å"outsiderà ¢â‚¬  ethicists. Bibliography Koggel, Christine M.. â€Å"David A. Crocker.†Moral issues in global perspective. Volume II: Human Diversity and Equality ed. Peterborough, Ont.: Broadview Press, 2006. 27-35. Print.

A Critical Regulatory Issue in Health Care

In the economy, the demand from consumers and the production costs will help guide and form a firm structure. Many health care organizations need to use good thinking tasks to make proper decisions. More issues include: patient autonomy, termination of patient treatment, advance directives, confidentiality, and informed consent. Back in the day, hospitals received charitable donations from internal sources of the community. Hospitals are thriving in developing new technology and new science. The price of the new technology for the findings that have sky rocketed and can create future financial concern. The development of new technology can broaden the areas for treatment and if they have the correct tools to perform treatment, then they will get to experience the cost of it as well. With having the new technology in most organizations, patient’s will receive less one on one time with the doctors to ask questions. I have noticed this through a personal experience of mine. I remember I would be in the doctors forever when I was a little girl and nowadays, I am usually in there for a quick visit. The patients pay a lot of money to receive less guidance from your doctor or though it may seem. Paying for health insurance s definitely a costly additive for the patient and does not get any cheaper to carry coverage on their family. Issues with the new technology and science will create more training and certification. This will be an additional cost to the health care facility of where they are introducing the new technology equipment. This can also cause staff to be less interacti ve with their patients because they are focusing on the new programs, equipment, ect. Although, the cost will be noticeable now, but once training and the proper use of equipment is learned, the facility will be saving money in the end. New sciences can develop more jobs and may also create the areas to have a more trained professional who has a distinct job description of the study of the issue. Patient autonomy is where the patients have a right to decide for their own medical care. This decision should not include an influential decision made by the patient’s health care provider but the health care provider is allowed to educate their patients about their possible concerns. The termination of a patient could simply be because the provider may be relocating or retiring. There are cases where a managed care plan may no longer be taking the patient’s insurance coverage. The physician needs to follow the correct steps in order to terminate a patient from their facility because if the physician does not follow the proper steps, then they may run into ethical issues if the patient isn’t given a reasonable cause for this action. An advance health care directive is a written statement of how the patient is wanting to receive treatment in case of a severe injury, illness, or incapacitated which will cause the patient not being able to make their own decisions. It is also known as a Living Will which will help the family members know what their loved ones wanted in case this happened. One of the most critical issues is confidentiality. It is the physician’s role to keep the patient’s medical information kept between the physician and patients. Full disclosure of patient information can help the physician diagnose medical conditions with the proper treatment. The only way the patient’s information may be distributed is by signing a consent form to release their personal information. Informed consent is giving a medical professional consent to perform a procedure or a test that is needed for a health concern. The language on the document of an informed consent must be understood and readable for the patient. Once they have finished reading the document, then a signature from the patient is required because of they perform a procedure that could cause medical harm during it. The patient could go back and sue the facility for not properly following their regulations. In the consent for the patient, there should be statements describing the certain procedure of what the physicians will be performing. The informed consent needs to be given during a specific time frame before the procedure. In conclusion, these ethical issues can be prevented with the proper training of the field. Proper training will lead to better quality of care and safe practices within an organization. The cost of health care will still be an issue down the road because the technology and the new findings of diseases will continue to increase. Following rules and regulations will help organizations grow in a positive setting. It is important for all facilities to become known to a comfortable structure so that they are financially set for any new changes. New changes don’t only benefit the doctors but it also benefits the patient that is receiving the treatment. References 1. Mariner, W. (1995). Journal of Law, Medicine and Ethics. â€Å"Business versus Medical Ethics: Conflicting Standards for Managed Care† pg. 237. http://www. jblearning. com/samples/076374526X/4526X_CH14_235_250. pdf 2. Allison, David, Arch, D. , Uriel Cohen. (2009). The Center for Health Design. Critical Issues in Healthcare Environments. http://www. healthdesign. org/chd/research/critical-issues-healthcare-environments A Critical Regulatory Issue in Health Care In the economy, the demand from consumers and the production costs will help guide and form a firm structure. Many health care organizations need to use good thinking tasks to make proper decisions. More issues include: patient autonomy, termination of patient treatment, advance directives, confidentiality, and informed consent. Back in the day, hospitals received charitable donations from internal sources of the community. Hospitals are thriving in developing new technology and new science. The price of the new technology for the findings that have sky rocketed and can create future financial concern. The development of new technology can broaden the areas for treatment and if they have the correct tools to perform treatment, then they will get to experience the cost of it as well. With having the new technology in most organizations, patient’s will receive less one on one time with the doctors to ask questions. I have noticed this through a personal experience of mine. I remember I would be in the doctors forever when I was a little girl and nowadays, I am usually in there for a quick visit. The patients pay a lot of money to receive less guidance from your doctor or though it may seem. Paying for health insurance s definitely a costly additive for the patient and does not get any cheaper to carry coverage on their family. Issues with the new technology and science will create more training and certification. This will be an additional cost to the health care facility of where they are introducing the new technology equipment. This can also cause staff to be less interacti ve with their patients because they are focusing on the new programs, equipment, ect. Although, the cost will be noticeable now, but once training and the proper use of equipment is learned, the facility will be saving money in the end. New sciences can develop more jobs and may also create the areas to have a more trained professional who has a distinct job description of the study of the issue. Patient autonomy is where the patients have a right to decide for their own medical care. This decision should not include an influential decision made by the patient’s health care provider but the health care provider is allowed to educate their patients about their possible concerns. The termination of a patient could simply be because the provider may be relocating or retiring. There are cases where a managed care plan may no longer be taking the patient’s insurance coverage. The physician needs to follow the correct steps in order to terminate a patient from their facility because if the physician does not follow the proper steps, then they may run into ethical issues if the patient isn’t given a reasonable cause for this action. An advance health care directive is a written statement of how the patient is wanting to receive treatment in case of a severe injury, illness, or incapacitated which will cause the patient not being able to make their own decisions. It is also known as a Living Will which will help the family members know what their loved ones wanted in case this happened. One of the most critical issues is confidentiality. It is the physician’s role to keep the patient’s medical information kept between the physician and patients. Full disclosure of patient information can help the physician diagnose medical conditions with the proper treatment. The only way the patient’s information may be distributed is by signing a consent form to release their personal information. Informed consent is giving a medical professional consent to perform a procedure or a test that is needed for a health concern. The language on the document of an informed consent must be understood and readable for the patient. Once they have finished reading the document, then a signature from the patient is required because of they perform a procedure that could cause medical harm during it. The patient could go back and sue the facility for not properly following their regulations. In the consent for the patient, there should be statements describing the certain procedure of what the physicians will be performing. The informed consent needs to be given during a specific time frame before the procedure. In conclusion, these ethical issues can be prevented with the proper training of the field. Proper training will lead to better quality of care and safe practices within an organization. The cost of health care will still be an issue down the road because the technology and the new findings of diseases will continue to increase. Following rules and regulations will help organizations grow in a positive setting. It is important for all facilities to become known to a comfortable structure so that they are financially set for any new changes. New changes don’t only benefit the doctors but it also benefits the patient that is receiving the treatment. References 1. Mariner, W. (1995). Journal of Law, Medicine and Ethics. â€Å"Business versus Medical Ethics: Conflicting Standards for Managed Care† pg. 237. http://www. jblearning. com/samples/076374526X/4526X_CH14_235_250. pdf 2. Allison, David, Arch, D. , Uriel Cohen. (2009). The Center for Health Design. Critical Issues in Healthcare Environments. http://www. healthdesign. org/chd/research/critical-issues-healthcare-environments

CIS Essay Example | Topics and Well Written Essays - 500 words - 1

CIS - Essay Example C++ is an extension of the C programming language. It is a high level third-generation programming language that was originally designed for UNIX systems. The term â€Å"C++† was coined in 1983. C is another programming language that was developed by Dennis M. Ritchie in the 1970s at Bell Labs (Codingunit.com, n.d). Bjarne Stroustrup had worked with Simula, the first object-oriented programming language. The idea of creating C++ arose from a need for features that were not possible with other languages at that time. He added object oriented features borrowed from Simula into C to create a new programming language that was fast, efficient and easier to design. C++ is currently used in desktop applications, telecommunication systems, data analysis, simulation, manufacturing systems, clinical systems, irrigation control systems, web applications, graphics design, desktop and mobile operating systems amongst other uses (Stroustrup.com, 2015). iv) Lines four and six have opening and closing braces. These braces indicate the beginning and end of the int main() function definition. The content inside the braces is the actual code that will be executed when this function is called by the program. v) The fifth line is a statement. A statement is any expression that results in the occurrence of an action in the program. The first part of the statement, std::cout, identifies the standard character output device, in this case, the screen. The insertion operator (

Liabilities of Contractor, Employer Essay Example | Topics and Well Written Essays - 2500 words

Liabilities of Contractor, Employer - Essay Example The reason for the strong position of the employer E is he terminated after the contractor stopped delivering. The contractor can be considered as an employer for his sub contractor. The repudiation of the sub contract by his sub contractor will make his sub contractor liable to him. This does not entitle him the right to stop the delivery of work to his employer. By stopping his delivery of work to his employer E, he not only made himself liable to employer but also gave a chance to the employer to terminate the contract. In the other cases, if the employer terminates the contract, he is not permitted according to law to award the work for another till 6 years. But that is not in the case of contractor's liability to the employer. According to L. Jaynes in the seminar about global conditions on contract, the liabilities of employer and contractor were listed out according to various clauses that impart liability on the party, who breaks the contract or who does an action that imparts liability. The concept of liability will be thought upon when the contract was terminated. This termination according to conditions of global contract depends on four clauses of the conditions of the contract. They are clause 15, 16, 17, 19.1 According tClause 15 deals with termination by employer, clause 16 deals with suspension and termination by contractor, clause 17 deals with risks and responsibilities, clause 19 deals with force majeure. According to clause 15 the termination by the employer is due to the failing to proceed or prosecute with works, subcontracting the whole work, assigning the contract to the third party without permission, not complying with the instructions of the engineer of the employer, becoming insolvent. In the prescribed case of M and E in this paper, subcontracting the works, failing to proceed with the works, failure to comply with the instructions of the architect forced the employer to terminate the contract. In sub clause 15.2 (b), it was described that if the contractor abandons the works or demonstrates the intention of discontinuing the performance, it will provide the ground for the termination of the contract by the employer. In the case of contractor and employer the contractor cannot stop delivery of the work for his employer due to the repudiation of the contract by a sub contractor. In this clause the contractor is employer for that sub contractor and he can terminate or take action on that sub contractor. Methodology of analysing the legal problems: In this case the methodology followed is to compare the situation with the principles and the provisions of the law and thus analysing the situation about liability of M and E. In the above case of M and E, instead of taking action on the sub contractor N, M stopped delivering to his employer, which provided ground for the employer to terminate the work. This clause demonstrates the conditions for the employer finding a ground for the termination of the contract. The prescribed case for this paper is suitable for the termination of the contract by the employer. This makes contractor liable to the employer and if employer takes any legal action he must bear the consequences. There is no chance for the contractor to compensate the loss he

The theme of Midsummer is love, but what exactly is Shakespeare saying Essay

The theme of Midsummer is love, but what exactly is Shakespeare saying about love in his play - Essay Example It cannot be understood with reasoning and cannot be bargained, as love is blind. Helena exclaims in Act 1 Scene 1 lines 234-35: Shakespeare has expressed his emotions towards love through the characters of Piramus and Thisby by showing a play-within-the-play that ends in tragedy because of a misunderstanding like it happens in the play Romeo and Juliet where both die a tragic death. Because it is a comedy, reality and consequences of love are shown in a drama by perceiving the sad end of the drama perhaps the lovers in the Midnight Summer thank their fate for resolving their misunderstandings they had in the wood for their good. There is a complex angle of love, described by Shakespeare through Lysander who finds that it is his love for Hermia the feelings of which are hidden somewhere in his psyche but when he gives vent to his emotions than hiding them, he finds that his love for Helena is much more precious that the feelings he has for Hermia. The element of supernatural interference symbolizes that things turn out finally as desired by the phenomena beyond human reasoning, as in the play it is represente d by Oberon and the fairies in the woods who decide the fate of love. Shakespeare wants to project the power of the unseen positive forces that help lovers in their own magic ways to resolve their misunderstandings. In the end, it is the celebration of love materialized into marriage; it is the romantic love for which Shakespeare is renowned in presenting dramatically. Before the comic end and climax, there are a lot of coercions to compel the lovers to bow before the anti powers. True love is not easy to comprehend; related feelings of lust, hatred, and jealousy affect the natural process and flow of love. Love represents care, faith, affection and closeness in love relations, which Shakespeare is actually saying that true love can not be realized without facing opposition. Fate plays an

WHAT ASSUMPTIONS DOES THE CONCEPT OF TRANSFER MAKE ABOUT THE Essay

WHAT ASSUMPTIONS DOES THE CONCEPT OF TRANSFER MAKE ABOUT THE DEVELOPMENT OF AND THE APPLICATION OF KNOWLEDGE AND SKILLS IN AND BETWEEN EDUCATION AND WORKPLACE - Essay Example llenge for vocational educational programmes is therefore to provide effective support to students so that they are able to effectively make the transition from school to the workplace. This assignment deals with the concept of transfer of knowledge and skills from school to the workplace and how effectively an understanding of the transfer process helps to evaluate the degree to which this is being achieved. Existing vocational education curricula are unable to effectively bring about the transfer of students from the context of the school to the workplace. What are the reasons for this and what is the role of knowledge and skills acquisition in the transfer process? These are the questions I will attempt to answer in this essay. This first section discusses the concept of knowledge itself, in order to provide a basis for assessing how far the transfer of such knowledge is supported by vocational education. It will examine the different kinds of knowledge as well as skills and the importance of possessing them in the workplace. Knowledge may be tacit, explicit or situated. While situated knowledge is relevant within a particular work context and may be taught through workplace training and the use of handbooks and manuals tacit knowledge is group knowledge that develops within a specific cultural context and may be more difficult to replicate (Guile and Young 2003). Guile ([2002] citing Drucker [1993]) mentions that some authors view knowledge as an embrained phenomenon, for example, it exists either as a product of someone’s mental abilities or as data that may be found on websites, therefore innovation in such an instance will involve transfer of skill and expertise from one section of an organization to another. Other authors such as Noneka and Takeuchi ([1995] as cited by Guile [2002]) have suggested that the development of innovation in business is dependent upon the extent to which the tacit knowledge possessed by the firm is successfully exploited,

Case study Example | Topics and Well Written Essays - 500 words - 115

Case Study Example ounder of the company, Robert Stephens, started the company with only $200 after realizing the need for the use of technological equipment and machines and the challenges in operating such machines. Most of the people complained that the manuals for the equipment took a long time to read and they could not understand the instructions (Kerin 47). Stephens took advantage of this gap in the market and established the company to help the population manage their equipment, and at standardized cost. There exists the problem of competition that faces the Geek Squad Company due to the changes in the environment. There is also a lot of technology improvement in the market, an aspect that has created the need for more and specialized maintenance of the equipment provided to customers. The key environmental factors that contributed to the start of the Geek Company is the presence of customers who could not understand nor cope up with the technology present in the various equipment they purchased. Stephens took advantage of this gap to start up Geek Squad. The Best Buy Company purchased Geek Squad in 2002. The main factors that contributed to this purchase were the increasing awareness among the customers for the increasing importance of service (Kerin 52). The customers were so happy when they bought items at Best Buy but they soon returned them and demanded for a refund since they could not efficiently operate the equipment. This was the case especially for the women who expected personal services during and after the service, and especially for installation purposes. As such, Geek Squad should have consideration for the trends likely to affect the business in the future. There is increasing technology that will make consumer electronics more complicated (Kerin 54). More people will want to purchase one of the electronics, and this will increase the demand for the services of Geek Squad but lower the costs of maintenance of the equipment. However, there will be an

Pegasus CEO Sets the Tone Case Study Example | Topics and Well Written Essays - 500 words

Pegasus CEO Sets the Tone - Case Study Example Indeed, barring serious acts of omission and commission, activities and behavior that does not adversely impact stakeholders’ interests are ethically correct and morally right. In the current case, using agents is right because the China’s culture vastly differs with that of the developed nations. Hence, while corruption may not be a big thing there, Oswald’s perception represent Western outlook. He must understand that subverting legal clause slightly on the wider interests of its stakeholders is need of the hour. Wireless technology of Pegasus would benefit millions of its customers in China while ensuring good financial returns for itself. Oswald should take the services of agents who have better understanding of China’s legal constraints and bureaucratic process to establish their presence in China. Indeed, by using agents, he would neither be compromising his or company’s ethical parameters nor directly getting involved in an unlawful activity. Hence, he should go ahead in his expansion plan to China. U.S standards of ethical behavior can only be applied and complied in other countries if it adversely impacts its international clients or organizations. The department of Justice, the American legal department or Sarbanes Oxley Act of good corporate governance all work within the broader parameters of national interests or are constrained by geographical entities of national sovereignty across the world. Thus, when businesses expand their interests across geographical boundaries, they must comply with the legal and administrative framework of the host country. In this case, credibility of Pegasus is not comprised because of any ethical, legal or administrative faux pas. CEO, Oswald of Pegasus is just following the norms as set by its precedent businesses which have used agents who are better equipped to deal with the authorities in

Argument Essay Research Paper Example | Topics and Well Written Essays - 500 words

Argument Essay - Research Paper Example a century back, death penalty was widely practiced in almost all cultures but in recent times the use of capital punishment has declined very sharply. Although it has been practiced much less than before but still every year thousands of people receive death penalties worldwide and hundreds of them get executed also. There is worldwide debate that whether the death penalty is a justified and valid form of punishment. There is a debate over the morals and effectiveness of such a harsh sentence. Many people support the death penalty while many others wish for the death penalty to be abolished. People who support the death penalty have some very strong arguments in the favor of this punishment. One of the strongest arguments in the favor is that this penalty sends strong warning to those who are planning heinous crimes. If a murderer is sentenced to death and being executed then many future potential murderers think many times before attempting such a crime. They say that if a criminal knows that he is not going to be punished severely even if he/she kills many people, then they gets encouragement from this and does not hesitate to commit those serious crimes like murder. So it’s necessary to convey a strong message to all of those potential criminals. They say that for every man who is executed, seven lives are saved. Another strong argument in the favor of death penalty is that if a criminal like murderer got death penalty and get executed then the relatives of the person being murdered are get satisfied and they don’t try to take the law in their hands. So death penalty not only helps to deter against the potential criminals but it also made the effected people to believe in law and justice and prevents them to take the law in their own hand. Moreover Opponents point to the ever-present risk of wrongful conviction (Los Angeles Times, 2009). People who oppose the death penalty argues that you could not combat violence with more violence they say that â€Å"Why

Finding something that will make it easier to plan your holiday Essay Example for Free

Finding something that will make it easier to plan your holiday Essay Finding something that will make it easier to plan your holiday It is not as easy as it looks to find a concept that you believe in and you think is going to make it easier or more convenient for people to travel. First I was trying too hard, finding something that would do amazing things, something that would be so new. Nothing came to my head, then I thought, why not just try something simple that I would like to have to help me planning my travels or for my friends. I had to stop trying to think something big as the small things are just as important when you are for example planning your trip. So after going through the thoughts that I was not going to find anything, something came into my head. Why not make a website that will help people travel around Iceland and maybe have an application that goes with it. I did some research before my presentation and found out what technology I could use. Then I went to class with the idea. Getting feedback and to work more with the concept After the presentation, the concept was more clear what it could have and what was needed to be done to get it going, as well as what more research needed. There were some new ideas from the class that in a way changed the purpose for the website and for the application. The research that had to been done was to look how many people could use it, maybe it would be a good idea to narrow it down in the beginning, so it would only be accessible for people that live in Iceland, to get the domestic tourism stronger, help people to travel in the own country before taking it further. So the concept was coming together and the next step was to do the research that had to be done to be sure that this would be possible for the travellers. Planning your dream holiday It is everyone’s dream to plan a dream holiday, it is not as easy as someone would think, there are so many information about different transport, activities, attractions, tours, accommodation and dinning. Putting all the information form each category into a database, each area would have its own database so it could work on its own as well as together. It is going to be a website as well as a application for I phone. The technology that Trip Sketch application is using with Green Traveller is similar as what is in this concept for the I phone, The focus going to be Iceland and not the USA or UK. For example for the website the customer will first have the opportunity to choose for how long the holiday is going to last and then what area of Iceland is interested for the customer. With that out of the way the customer can have the choice between the categories that were mention before, click on accommodation and there will be all the places in that area and if the customers click on for example a hotel they will get information about the hotel, where it is, how to get there, website, opening times and other important information. The customer can also save that hotel in his folder and later on compare different accommodations before booking the right one. This goes for all the things in the database. The application for the I phone is more for the customer on the road, following the technology as mention before with the opportunity to plan a day out. This is going to focus on domestic traveller at the beginning, if that is successful then it will be look at taking futher. What this concept idea will consist of The need to be able to make our own holiday in the comfort of your home is an increasing demand, this concept will help travellers build the dream holiday by going on a website, which will have multi choice questions so the person will answer questions related to what that the person would like to do on that holiday. It will look like questioners for the consumer and in the end the person will have all the information to plan and book the dream holiday. This site will only be available in Iceland for the start, if that goes well, then by time it will be open for international tourist that have Iceland on the list and there will be the opportunity to open a site for other countries if there is interest for it. The welcome page will consist of basic information about Iceland as well as safety tips for travelling in the country. There will be a demonstration on how the site works, similar to what is done on the website Just-Eat (Just-Eat 2010). On the page will be a sign in part, where the consumer will sign in and fill out basic information, like contact, age, gender, address and interests, this will create a username that will allow the consumer to log in anytime and will also store the searches that are conducted. There will be a â€Å"start your trip button† on the page that will take the consumer to the start of the exclusions process, the consumer will then be taken to a page where there will be a start of point choices. Like Region: the different region of the country – West, South, East, North and the West fjords. Adventure: for example; horseback riding, river rafting, hiking, sailing and more. Time: how long the trip can last, couple of hours, half a day, a day, week, month. Attractions: Culture and history: where the Icelandic culture and history are, like art galleries, museum, heritage centres, festivals for the arts and more. Based on the choice made, the consumer is taken to another page where there will be sub options to choose from, with the addition of accommodation. This process continues until the consumer presses finish and is presented with the result from the search that was undertaken. That would be called the travel plan and would give the consumer the insight of what kind of a holiday would be on offer. The opportunity is then available to book any aspect of the holiday right from the website. Like Travel option: booking a car rental, bus tickets or airplane tickets. Accommodation: hotels, country hotels, farmhouses, cottages, camping sites. Restaurants: would be able to make reservations for all the meals the consumer is thinking of having on the trip. Trips: the consumer would be able to book all the trips that would be on the travel plan. Tickets: to museums, festivals, shows and more. The flow chart below demonstrates the concept process of elimination to find the ideal holiday for the consumer. Figure 1.1 Flowchart for design concept The companies that want to take part in the website will need to create a retailer login, where the company will have to fill in an application form with all required information, such as Company name Type of activates: selected from a drop down menu. Location: where the company is based. Activities locations: where the activities are taking place. Dates: fill in a calendar with the upcoming activities. Prices: Range of package prices as well as prices for individual activities. Contact details: phone numbers, homepage, e-mails and contact person. Each company or business will have to fill out predetermined templates for each activity and these will then be available on the website instantly, the responsibility lies with each company to give accurate details. The templates are used so the website information is uniform for display to the consumer. A fixed charge will be taken for each booking that is made on the website, so the company will only pay if it gets business from the website. The website has two main objectives Assist the consumer in finding the ideal holiday. Assist local retailers in finding customers for the holiday activities. This is done by designing the website so that it only requires the input from consumers and retailers to function. Consumer input: search entries, holiday review, holiday request. Retailer input: holiday details, prices, dates. References: Just-Eat. (2010, November 17). Retrieved November 17, 2010, from Just-Eat: http://www.just-eat.co.uk/ What technology will support the concept and how Developing the concept will involve building up a web site that will take all the information that is needed and put it in the right places. Building up the website will go through several stages, taking the storyboard that is the foundation of the site (Sweeney 2008) and getting all the ideas on it is the first step, this gives the layout for the site at the beginning with the opportunity to improve further on. The second stage will be to get the information into the database that will be behind the web site as the storyboard is only the structure of the site but has no full information on it. The layout will have similarity to what TripSketch uses for the application Green traveller for the iphone . Using multi questions templates to plan a domestic holiday. It would be possible to take the website and turn it into an application for iphones or smart phones, which would then have to be in an area where there would be internet connection to be able to interact on the application and get the result straight into your phone. The concept is based around the use of a website as the interface for both the consumer and the retailer. This requires the development of a website interface that is linked to a database in which data is input or output to the interface. The consumers interface in one where the database is searched based on the input from the consumer is taken through a process of elimination. The consumer interface can be set up in many ways such as Search engine interface Single page multiple choice Multi page multiple choice The search engine interface allows the user to input any number of search terms and the n the database is searched and the results displayed. The pros of using this type is that it will make it easier for the consumer to find the activity that is on offer, however the user might not use the right words for the activity that will then resolve in not finding what is on offer. Single page multiple choice allows the user to input all choices on the same page and go straight to result page. This can be convenient if there are few choices in the form and holidays are mostly similar, the more the variety the more inconclusive the result will be. Multi page multiple choices allows the user to eliminate at each page before going to the next set of choices, this then only presents choices to the consumer based on its previous selections. Doing this the consumer will come to concentrated results and from there the user can select the ideal holiday. The retailer interface could have any numbers of styles to bring the data into the database as out of it, such as The website has employee that would take all the data that comes from the retailer and process them into the database that will then be available to the consumer through the website. The retailer would take all the data and put it into the database through the retailer interface on the website. That would then not require a special employee from the website and would then be more cost effective to the website. The site would be able to charge the consumers directly as bookings are made online, using online credit card facilities and possibly Paypal. In doing so the website can update the retailers account with the payment made and show the deducted amount to the website. The retailer is then paid on regular bases. The website could have a review interface for the consumer for a specific holiday that the consumer has undertaken. This would be an option for the user to do, as signed into the website and already gone on the trip, which would go into the database and be linked to the trip that the retailer has on offer as well as linked to the retailer. It would also be a possibility to have an comment box for the website that would give the consumer an opportunity to give comments on what could be improved data wise on the site as well as what has been done well and not so well. This data would then be send to the administrator for further improvement on the site The technology used for the website is widely used and thus easily implemented for this type of website. References: Bibliography Buhalis, D. (2003). eTourism Information technology for strategic tourism management. Harlow: Prentice Hall. Chris Cooper, J. F. (2008). Tourism; principles and practice. Harlow: Pearson Education Limited. Just-Eat. (2010, November 17). Retrieved November 17, 2010, from Just-Eat: http://www.just-eat.co.uk/ Nokia. (2010, November 15). Ovi daily app . Retrieved November 15, 2010, from Ovi store: http://blog.ovi.com/dailyapp/global/2010/08/travel-plans-in-your-future-try-tripsketch-green-traveler-for-nokia/ Page, S. J. (2009). Tourism management man; managing for change. Oxford: Butterworth-Heinemann. Sweeney, S. (2008). 101 Ways ti Promote Your Tourism Business Web Site. Jim Hoskins. Sweeney, S. (2009). 101 Ways to Promote Your Web Site. Jim Hoskins.

Basketball Case Essay Example for Free

Basketball Case Essay Introduction   Ã‚  Ã‚  Ã‚   Basketball, a game that was born in nineteenth century with the purpose to provide an â€Å"athletic distraction† to the students at the School for Christian Workers in Springfield, soon became a successful sport. More than 300 million people play basketball worldwide. The History of Basketball Invention and Rules   Ã‚  Ã‚  Ã‚  Ã‚   Basketball was invented by Dr. James Naismith, physical educator at YMCA Training School in Springfield, Massachusetts, USA.   He has four degrees in the diverse fields of Philosophy, Religion, Physical Education and Medicine. Naismith’s investigations in sports physiology and sports science helped him to create really successful game.    The concept of basketball was borrowed from the simple child’s game â€Å"duck-on-a-rock†, which involved attempting to knock a duck off the top of a large rock by tossing another rock at it. â€Å"James Naismith needed a game that could be played indoors in a relatively small space. The first game was played with a soccer ball and two peach baskets used as goals†. [1]   Ã‚  Ã‚  Ã‚   James Naismith devised a set of thirteen rules of basketball, through which you can look in enclosure 1 of this paper.   Ã‚  Ã‚  Ã‚   In 1959, James Naismith was inducted into the Basketball Hall of Fame (called the Naismith Memorial Hall of Fame.) Evolution of the game   Ã‚  Ã‚  Ã‚  Ã‚   Since invention basketball was greatly changed: Equipment. The early baskets were with the bottom and someone had to retrieve the ball. Later they were transformed into the metal rim with a net hanging below, and in 1906 people began opening the netting to let the ball fall through. The first basketballs were made from panels of leather stitched together with a rubber bladder inside. The molded basketball was introduced in 1942. Rules. Beginning in 1910 a player could dribble the ball, but could not shoot after dribbling. In basketballs early days, a players second foul would mean removal from the game until the next field goal was made. If a team committed three consecutive fouls, the opposition would be awarded a field goal. Beginnings in 1894 players were given a free throw when fouled. Beginning in 1908 players who committed five fouls were disqualified from the game. Based on the severity of the foul, the rules were soon amended so that players were awarded either two shots or one shot plus a bonus shot, which was attempted only if the first shot was made. The rules also determined that an offensive player could commit a foul by playing too aggressively.   Ã‚  Ã‚  Ã‚   In 1892 basketball was introduced to women by Senda Berenson Abbott. The rules of women’s basketball were modified (the court was divided into three equal sections, with players required to stay in an assigned area; players were prohibited from snatching or batting the ball from the hands of another player; and players were prohibited from holding the ball for longer than three seconds and from dribbling the ball more than three times.)   Ã‚  Ã‚   In May 1901 several schools, including Yale and Harvard universities and Trinity, Holy Cross, Amherst, and Williams colleges, formed the New England Intercollegiate Basketball League.   Ã‚  Ã‚   In 1915 the Amateur Athletic Union of the United States (AAU), the NCAA, and the YMCA formed a committee to standardize rules.   Ã‚  Ã‚   The first national collegiate tournament was held in Kansas City, Missouri, in 1937.   Ã‚  Ã‚  Ã‚   Professional basketball began in 1896 at a YMCA in Trenton, New Jersey. A dispute between members of the YMCA team and a YMCA official led to the players forming a professional team and playing for money. In 1898 a group of New Jersey newspaper sports editors founded the National Basketball League (NBL). The NBL consisted of six franchises from Pennsylvania and New Jersey. Stars of this league included Ed Wachter, who played in about 1,800 professional games, and Barney Sedran, who played on 10 championship teams in 15 years.   Ã‚  Ã‚  Ã‚   The first successful national professional league was the American Basketball League (ABL), which lasted from 1925 to 1931.   Ã‚  Ã‚  Ã‚   In 1926 a national tournament for women’s teams was formed. Notable players from this era of womens basketball include Babe Didrikson, Alline Banks Sprouse, and Nera White, who was one of the first two female players elected to the Basketball Hall of Fame. In 1938 the three-court game was changed to a two-court game, with six players on a team.   Ã‚  Ã‚   In the mid 1930s another National Basketball League (NBL) was founded and 1946 in a year of foundation of Basketball Association of America (BAA). Later four strongest teams in the NBL joined the BAA. Then the NBLs six teams also joined the BAA, forming a three-division league that was renamed the National Basketball Association (NBA).   Ã‚  Ã‚  Ã‚   In the late 1940s and early 1950s, the Minneapolis Lakers, led by center George Mikan and coached by John Kundla, won five NBA championship titles (1949, 1950, 1952-1954). In the 1950s guard Bob Cousy and forward Bob Pettit had the greatest individual impact on professional basketball.   Ã‚  Ã‚  Ã‚   For two decades after its founding, the NBA was the only major professional basketball league. But in 1967 the American Basketball Association (ABA) was formed. In the late 1970s, the NBA experienced a crisis of popularity but in March 1979 the public interest had revived.   Ã‚  Ã‚   In the late 1960s some rules in women’s basketball had changed: unlimited dribbling became legal, five-player team and full-court game became official.   Ã‚   The law called Title IX (1970s) prohibited discrimination on the basis of gender in educational institutions receiving federal aid, meaning that womens athletic programs had to be treated as equal to mens programs. In 1978 the AIAW championship was televised, and the same year a professional league called the Womens Basketball League (WBL) was founded.   Ã‚  Ã‚   Beginning in the late 1980s basketball became so popular that students began leave schools and colleges before graduation and go to NBA to play for large sums of money. So in 1995 the league enacted a limit on the amount of money a rookie could earn.   Ã‚  Ã‚   Following the 1997-98 season NBA owners and players could not agree on rules regarding a salary cap and several other issues, and the NBA owners instituted a player lockout. The dispute cancelled all league play until an agreement was reached in January 1999, resulting in a strike-shortened, 50-game season followed by a regular playoff schedule and championship series. NBA Legends 1950s and 1960s –     Bill Russell, Wilt Chamberlain 1980s – Larry Bird, Magic Johnson 1990s – John Stockton, Karl Malone, Michael Jordan, Scottie Pippen.    Records of NBA Highest score. 370 when â€Å"Detroit Pistons† defeated â€Å"Denver Nuggets† 13 December 1983. The largest number of victories per season. 72 times per season (1995-1996) won â€Å"Chicago Bulls.† The largest number of games. Robert Perish played 1611 matches during 21 seasons. The youngest player.   Germen O’Neal was in the age of 18 years and 53 days when debuted in NBA. The oldest player.   Robert Perish from â€Å"Chicago Bulls† played in the age of 43 years 231 days. The highest player  Ã‚   George Maureshan   from â€Å"Washington Wizards† has a height 2.31 meter. Conclusion   Ã‚  Ã‚   During more then hundred years basketball had greatly developed and changed, experienced a lot of difficulties, but it is still one of the most popular games in the world. Of course basketball as any other sport has a lot of problems today (e.g. U.S. team does not have a national program for international competition, devalues the World Championships and does not develop fundamentals), but it has a large potential and great future.       The Bibliography Laughead, George. â€Å"History of Basketball†. Kansas Heritage Group. 2004. University of Kansas. 15 Sep. 2005. http: //www.ku.edu/heritage/graphics.people/maismith.html Bellis, Mary. â€Å"Basketball – James Naismith (1861 1939)†. 15 Sep. 2005. http://www.inventors.about.com/library/inventors/blbasketball.htm                                  Enclosure 1.   Naismith’s rules of basketball: The ball may be thrown in any direction with one or both hands. The ball may be batted in any direction with one or both hands, but never with the fist. A player cannot run with the ball. The player must throw it from the spot on which he catches it, allowance to be made for a man running at good speed. The ball must be held in or between the hands. The arms or body must not be used for holding it. No shouldering, holding, pushing, striking or tripping in any way of an opponent. The first infringement of this rule by any person shall count as a foul; the second shall disqualify him until the next goal is made or, if there was evident intent to injure the person, for the whole of the game. No substitution shall be allowed. A foul is striking at the ball with the fist, violations of Rules 3 and 4 and such as described in Rule 5. If either side make three consecutive fouls it shall count as a goal for the opponents (consecutive means without the opponents in the meantime making a foul). Goal shall be made when the ball is thrown or batted from the ground into the basket and stays there, providing those defending the goal do not touch or disturb the goal. If the ball rests on the edge and the opponents move the basket, it shall count as a goal. When the ball goes out of bounds, it shall be thrown into the field and played by the first person touching it. In case of dispute the umpire shall throw it straight into the field. The thrower-in is allowed five seconds. If he holds it longer, it shall go to the opponent. If any side persists in delaying the game, the umpire shall call a foul on them. The umpire shall be judge of the men and shall note the fouls and notify the referee when three consecutive fouls have been made. He shall have the power to disqualify men according to Rule 5. The referee shall be the judge of the ball and decide when it is in play in bounds, to which side it belongs, and shall keep the time. He shall decide when a goal has been made and keep account of the goals with any other duties that are usually performed by a referee. The time shall be two 15-minute halves with five minutes rest between. The side making the most goals in that time shall be declared the winners.† [1]

The History Of Hotel Radisson Marketing Essay

The History Of Hotel Radisson Marketing Essay For my course I have come up with a strategic plan or business plan of a hotel business. I have been asked to choose a travel and tourism organization and discuss about its position in travel industry, doing its marketing research and report and its sustainability and corporate social responsibility. So in this report I will try to focus n the operation and the management issues in tourism from an industrial point of view. For my product, I have chosen to use an already existing brand name in hotel and tourism industry Radisson Blue, formerly Radisson SAS, is the brand name for  Radisson Hotels  outside the United States, including those in Europe, Africa, and Asia. This report is divided in four sections as in first section Radisson Blu hotels position in the tourism industry is analyzed and focuses is given on the stakeholders and macro environmental issues. The second marketing report section focus has been given on Radissons business strategy especially on its products and di fferent strategies of pricing and proportioning and distribution. Marketing mix is discussed in that section from Radissons perspective. The following section contains the hotels performance evaluation through employee and customers satisfaction survey. A research plan has been set; two sets of open ended questionnaire have been structured and data been collected from customers of two Hotels establishment of Radisson located in London. All the data found from primary and secondary sources been analyzed and on that basis recommendation has been given. In the last section corporate social responsibility issue has been discussed in Radissons perspective. The questionnaire samples have been included in the appendix end of the report. Introduction of Radisson Blue hotel: Radisson Hotels Resorts is one of the leading, full-service global hotel companies. It has its business over 420 locations in 73 countries.   They are passionate about Yes I Can! service philosophy which empowering the employees to make sure that they are entirely satisfied for the duration of the stay. This is a major international hotel company. The first Radisson hotel was founded on December 15th, 1909 in South Seventh Street in Minneapolis, Minnesota. It was specified named after 17th century French traveler Pierre-Esprit Radisson. In 1962 the establishment was bought by Curt Carlson (1914-1999) as it is still owned by Carlson. With the headquarters of the parent company Carlson; the companies is located on the suburbs of Minneapolis, Minnesota, the city where the first Radisson Hotel was built. The company started the business with around 250 staffs. Fifty feminine staff survived in the hotel as did some of the chefs. (Task 1-Situation Analysis) 1-a) Radisson and sectors of travel and tourism industry: The tourism business is based on numerous dissimilar components and they are interconnected. Many businesses cover more than one segment and the impact in one element of the tourism industry has noteworthy implication for additional sector. The tourism industry has been separated into several unlike sectors. Such as: Accommodation Adventure and recreation Attraction Food and beverage Events and conference Transportation Travel and trade. All these sectors are interrelated and as a travel and tourism company Radisson is spreading its business through almost all sectors in tourism by generating job opportunities and its unique services to the customers especially in accommodation, events and conferences, travel trade and food and beverage sectors. 1-b) Stakeholders and their interest: A stakeholder is any personality or group who can affect or is affected by the actions, decisions, policies, practices, or goals of the organization. (Freeman 1984, 25). The person or group has interest through the overall activities of the business. And they are classified into internal and external stakeholders. Figure 1: Stakeholder analysis (Marlene Gundlach, 3/22/2011)http://img.bhs4.com/90/d/90d78332987fa6def2305690485f6646d2d944b4_large.jpg Internal stakeholders are those from contained by the industry, e.g. shareholders, managers and the employees. In case of hotel Radisson, the internal stakeholders are managers, staff and employees of the hotel, and there is no doubt that the owners are the most important stakeholders among all of them. The staff and employees get the remunerated from business in a straight line and do service for the business and thus are classified as internal stakeholders. As a definition of business dictionary the external stakeholders are such as suppliers, government, financiers that influence and are influenced by organization but are not its internal part. Radissons key external stakeholders are its 1.Customers 2.Suppliers 3.Media 4.Shareholders 5.Government 6.Banks 7.CommunityGroups 8. NGOs As the main internal stakeholder of hotel Radisson the owners are always concerned about the growth and profit the business establishment is making in a year. The managers are deeply concern about their performance and salary. On the other hand as external stakeholder Shareholders play very important roles for hotel Radisson because they have contribution on the capital to the business and look ahead to share from the profit. Radisson needs the support of shareholders to make available funds to increase the business. Shareholders have a straight interest in considering the business develop into more productivity. Government and regulatory also set a variety of technical and lawful necessities. Radisson must execute with strategy and rules put by the governments and hotel company scheme in the countries in which it activates. Customers always desire Radisson to make available high standard service at a sensible value. The Community also has a stake in the Radissons dealing as employer of neighboring people. Business activity does affect the local surroundings. 1-c) The Macro environment The macro environmental factors include all the aspects influencing an organization. It is the external and uncontrollable factors that influence a companys development. An industry must be acquainted with the worth of each of the macro environment factors; such as, economic, demographics, and lifestyle, technology and natural forces. In our case Radisson should study all the macro environment factors before it set up a new business in at any place in the world as each of the forces has effect on the market. The radical and ongoing changes occurring in society create an uncertain environment and have an impact on the function of the whole  organization (Tsiakkiros, 2002). It is constantly changing, and the big business needs to be stretchy to take up with it. Radisson HotelTo help analysis this factors managers can categories them using the PESTEL model. Social Cultural Technological Political Legal Economic Demographic Figure 2: The overview of Macro Environment Radisson hotel. (Field work) Economic Trends:  Changeability in personal disposable income, inflation and interest rate and the rate of unemployment are generally focused in the macroeconomic environmental analysis. The recent growth of GDP in central Europe has made luxury of hotel Radisson more reasonable to the common public. Another constructive feature for the hotel is the luxury accommodation sector is mostly unaffected by the 2007 recession (Kiessling, Balekjian, Oehmichen, 2009). But intermittent exchange rates, the inflation and tax rates pose negative impact to the tourism industry. Political and Legal Trends:  The macro political environment analysis will identify changes in the position politicians take on issues. A current example is a shift towards greener policies in the developed world. The macro legal environment analysis is closely linked to the political environment (politicians tend to make the laws), but also includes trends in court decisions such as liability compensation. As a luxury accommodation sector hotel Radisson gets huge government incentives for the development of new hotel projects, as new hotels will ultimately increase a countrys GDP. On the other hand government charge big amount of taxes on the star categorisation of the hotel. As a hotel within the UK hotel Radisson must comply with all health and safety laws and suffers from serious consequences if not obeyed Technological Trends:  The macro technological environment analysis will identify changes in the application of technology. A current example is a shift towards online transactions and in some areas a shift away from online transactions. New spa facilities and new Illness treatment concepts of hotel Radisson are beneficial for any spa, as they attract potential customers. Social/Cultural Trends:  The macro social/cultural environment analysis will identify trends in societys beliefs, behaviours, values and norms. Change of lifestyle: People take less time off for holidays, but spend more money on shorter trips such as Iekend luxury spa packages. Demographic Trends:  The macro demographic analysis identifies trends in population growth at relevant ages for your industry the population location. So, PESTEL environment is so important for Radisson hotel business. As it identifies the opportunities and threats that lie within it. By understanding the environment in which Radisson is operating the business opportunities can be taken advantage of and threats can be minimized 1-d) Marketing Issues For a business it is necessary to understand its issues both external and internal or situation including its own capability, customers and the market environment to set its aim to satisfy customers need in a profitable manner. It need to also focus on its changing environment where it operates its business. Marketing issues are the highest priority problems that have negative impact on selling and advertising of a business. It is mandatory for any business establishment to identify the key dealing issues as it helps the managers to frame their managerial activities and implementing their decision. 5c analysis is a very useful structure to undergo a situation analysis. Its an environmental scan of the major 5 key areas of marketing decision making including internal, micro and macro environmental issues. Like all other business establishment Radisson hotels situation issues focus on 5C. As means Figure 3: 5C issues for Radisson (Lecture note) Company: Company breakdown is sanction for the evaluation of the companys purpose, policy, and aptitude. These parts identify to a Radisson hotel corporation on the plot of the business model. Radisson as a product and image of the hotel in the travel and tourism industry, the technology it is using and experiencing and on the end its objective comprises company issues. Competitor: The competitors position in a business establishment and the threat that that can be potentially posed by this competitors is taken into consideration in competitor analysis. This is an analysis enabling the business to identify the potential and current competitors and their capabilities. For my selected company Radisson Blu major competitors are Hilton, Sheraton and Marriott. From that perspective identifying and assessing the competitors as well as predicting future initiative of theses competitors is necessary for the business growth of hotel Radisson. These early insight of the potential activities of Hilton, Sheraton and hotel Marriott will keep Radisson prepared against the competition posed by them. Customers: Its can be massive and complicated. Significant part of this scrutiny likes; Demographic Wants needs Income level Market size growth Motivation Distribution, etc. Collaborator: Distributors, suppliers and alliances comprises the collaborators issue. It determines if there are any external sources or facility is available to assist the company goal. Collaborators are always ready to lend their extended Radisson as they let for a move up in the edifice of thoughts, when lifts up in the opportunity of in advance new sponsorship identification. Radisson always maintains warm approach to its collaborators. It celebrates the birthdays of its collaborators on a monthly basis and special lunch and present been arranged to make them happy. Climate: Climate is imperative concern in any big business. It comprises all the macro environmental factors including political and regulator, social and cultural and economic environment. Most of the climate issues been referred to the pest analysis. Radissons pest analysis is broken down in the above section. (Task 2 Marketing Report) 2-a): Segmenting Targeting and positioning: (STP) applied by Radisson and its main product or service. Segmentation: Market segmentation is personalising the marketplace into subgroup based on comparable description of customer. Market segmentation can be completed by undertaking a do research and analyzing the results of the customers needs or wants. There are four types of market segmentation strategies:    I. Behaviour segmentation behaviour segmentation is the dissection of the customers in accordance with their life style of the, pattern of exchange or purchasing and using their money.    II. Demographic segmentation in this segment customers are divided according to their demographic status as married, divorced, single or widowed. Each group is treated separately and differently. III. Geographic segmentation -in this method customers are classified according to the area, region, state and district they live in.    IV. Physiographic segmentation physiographic segmentation is like the behavioural segmentation with some dissimilarity of including customers attitudes, expectations and activities. Radisson uses subdivision marketing process where the market is separated into sub-groups and these groups are given dissimilar hotel services. As an Ill known brand, Radisson for the most part serves to the advanced income earners of different countries. Since Radisson hotels comprise hotels in several countries and work internationally by capturing most of market share of not only state but also global market, as a result the market is divided internationally different countries and diverse culture of different countries. Targeting- After dividing the market into subgroups customers are selected according to their requirements and if they go with with the resources obtainable to the firm. Hence, targeting is a procedure that takes place after segmentation is completed. Radisson provides services to only those who can manage to pay for to pay for high end lavishness services. Thus, a new target market of recently Added couples fit best with the resources (services) Radisson can provide. The rate per night is surely being high enough and the suits provided could be changed for fitting a honeymoon couples needs. At present, Radisson serves mainly to business class travellers and highly educated and high income earners. Mostly these customers visit Radisson regularly but not with their families. Thus the new target of newly Added couples will be a profitable idea for Radisson. Market positioning: Market positioning is introduction of a product into a exacting position in a marketplace by referring to the users perception. Positioning is an indispensable implement that as it allows the customers to generate their personal observation of the product. The illustration in their mind is the representative of the clients and this make them encompass the potential of to choose a superior product. Radisson before now has a trademark image of its own in its customers intellect of being extremely Ill presumed hotels providing services to principally elevated takings earners. At current, Radissons aim to most of its clients is providing facility to most trade person. Radisson is not prepared for wedded couples yet. After targeting a new market section of the newly married couples, Radisson needs to as Ill make an intuition on its hotels as being the ideal one for the wedded couples. It is also extremely necessary to look for the competitor while incoming this new marketplace. Radisson must place itself in a worse form than its competitor while beginning the deal as they have to generate an image such as Best for the Best. 2-b): Pricing strategies: Due to the competition of five star hotels industry in worldwide that is going to be tighter and tighter, many five star    hotels conduct particular pricing strategy to yield even greater profit besides using basic pricing. In some markets, managers can enhance profits above those they would earn by simply charging a single per-unit price to all consumers. In our chosen hotel Industry Radisson several pricing strategy have been followed as few of them listed below: Price discrimination   Price discrimination is the practice of charging different prices to consumers of the same service. In this case, hotels can earn higher profit by charging different prices for the same service. In some cases hotel offers special discounts for consumers who will book rooms and pay it with credit cards. In this way they are able to charge different prices to different consumers depending on each consumers willingness and ability to pay. Peak-load pricing Most hotels have periods in which demand is high and periods in which demand is low. For example, when holiday season, number of urban people from outside Jakarta, such as Medan and Surabaya, prefer going to the capital city, Jakarta, to travelling during short holiday periods, mainly due to their constraint budgets and limited time.    As a consequence, four and five star hotels located in Jakartas Central Business District and shopping area, such as Mulia and    Grand Hyatt, gain more benefits Commodity bundling A significant amount of sales revenue of hotels in Indonesia also comes from the usage of ballrooms and meeting rooms.    Ballrooms are particularly popular for Idding occasions and special corporate events; while meeting rooms are often chosen by corporate and governmental departments from other provinces as places to meet up.    For example, five-star hotels offer Idding package for Idding occasions, not only ballroom as place for the occasion but also other services, such as catering, pre-Idding photo, and parking voucher. All those services are grouped together into a bundle and price charged to customers depends on the service offerings. Table VIII describes various Idding packages which are offered by Borobudur Hotel. Block Pricing: By packaging units of a product and selling them as one package, hotels can earn more profit than by selling per unit price of service. They have to pack identical services together and offer loIr price than per-unit of service. This pricing strategy called block pricing which identical product are packaged together by forcing consumers to make all-or-none decision to purchase. This way is expected to be able to increase profit received by a hotel. Price matching: In hotel industry, pricing strategy is one thing that can be used to attract consumers. Each hotel competes to satisfy its customers while it also earns more profit on that. But, in cases where trigger strategy does not work, there is another way that can be used by hotels to attain higher profit. A hotel can use a price matching strategy to advertise a price and promise to match any Loir price offered by a competitor. With our Best Rates Guarantee you can book any hotel at  radissonblu.com  and be confident you are receiving the best hotel room rate available on the IB guaranteed. If you find a Loir rate within 24 hours of booking and at least 48 hours prior to your arrival date, submit a claim and I will honor the Loir rate and discount it by 25%. Book today! 2-c): The promotional and distribution mix: Promotion mix is the combination of advertising, sales promotion, public relations, personal selling and direct marketing tools that a company uses to communicate value and build relationships. (Kotler Armstrong, 2008). A disinterested mix of this aspect is needed to put together and retain cost-effective customer interaction.   Radisson has focused on promotion policies that relate to customers at a individual level, because of this it has stay left from mass advertising and mass medium outlet, and has decided on an close communication approach in order to preserve a connection with consumers on a private level. Also, sale promotions such as coupon are sent using online mail list. Radisson at present has an conventional email list, where it update consumers on the subject of new product, promotion, and events happen. Radisson is pretty discerning in choose electronic Medias. It chooses the exact media for the promotion of advertisement, as a customer can understand. As an example Radisson uses newspaper Jakarta post demonstrating accurate media at foreign market booth and FM smart for radio. Several distribution channels can be used to as a distribution strategy for a service industry like Radisson to bring out a new product or promotion to the customers. Companies may focus on a particular channel as a distribution strategy but sometimes selecting or using several channels help the company to maximise the link between customers and them; as consumers has more option to chose from and the service is available in different forms. In a service industry Radisson operates its distribution as direct sales in personal and through internet. As customer can book their rooms through internet and always get the update of new product and promotions. 2-d): 3ps of extended marketing mix: The marketing mix is the premeditated or prepared part of a marketing arrangement. The marketing mix is à ¢Ã¢â€š ¬Ã‚ ¦ the set of controllable set of tactical marketing tools product, price, place and promotion- that the firm blends to produce the response it wants in the target market. Kotler and Armstrong (2010) It is also called as 4ps the 7Ps. The 4Ps are price,  place,  product  and  promotion. The  services marketing mix  is also called the 7Ps and includes the addition of  process,  people  and  physical evidence. Services Marketing Mix refers to the amalgamation of promotion activities associations engage in to prop up and sell ethereal service, as contrasting to physical goods. Marketing professional and individual use numerous strategies to create a center of attention and preserve their consumers. These actions encompass of diverse perceptions, the most significant one being the marketing blend. Marketing tactic is incorporated with the selling program, or marketing mix. The marketing mixes conventionally include variables such as price, product, promotion, and place. Here is an extend to conceptualize the function of the supplementary 3Ps and how they ought to be managed, in particular in the service business like hotel Radisson Blue. People: Referring to the distinctiveness of services discussed, services are not concrete and necessitate be forming and using concurrently. The value of people in the service delivery system becomes extremely important in the co-creation of value. (Gabriel, 2005). Consumers connect the charge of the service to the distinctiveness of the service contributor. This involves a remarkable need for the service provider to comprehend their involvement to the service eminence. If there is a divergence of the predictable assessment by the consumers to what the consumers are presented, there will be a discernment breach. Physical Aspects: Physical aspect sometimes termed as customer service. It has got the place at the circle of the expanded marketing mix as it got significant impact on the other components of extended marketing mix. That is the only tangible part of the service a hotel can provide. As for instance for our case studies hotel Radisson Blue the compactness and tidiness of the reception desk, the rooms and other amenities outline component of the physical feature of the service. The character of the service deliverance together with the lead-time is as Ill part of the consumer service. Customer service does have an effect on the other apparatus because it is almost the amalgamation of the presentation of all workings of expanded marketing mix. Process: The service provider need to be sound conversant of the means the service is breed and delivered to the consumers. In this case the feature of message, communication purpose and strategy forms components of process information. There should not be mystification connecting this constituent of marketing blend and that of customary marketing mix up, promotion. Process information is concerning the temperament of the service formation and deliverance structure while advertising is about informing potential and existing consumers about the accessibility of the product-service. Since consumers are not able to see the service they will construct assurance on the in sequence set to them by service provider about the entire procedure about the service. Some consumers are confrontational, so they will require details regarding the procedure of the service. Once the service contributor is not in no doubt about the in sequence he is giving about the service of the method, customers can entity th e offer. The poIr of IT needs to be incorporated in this constituent as it can pace up the accessibility of the information consequently a good client service to consumers. (TASK 3-Market Research): The American Marketing Association (AMA) has given the most widely accepted definition of marketing. The AMA has defined marketing research as the systematic gathering, recording and analyzing of data about problems relating to the marketing of goods and services In this paper I will discuss the process used in marketing research planning. There are eight steps to take in this process, identifying the problem, creation of the research design,    choosing the method of research, selection of the sampling procedure, collection of data, analysis of the data, writing and presenting the report, and follow up. These steps will insure that the data collected answered the right problem and is useful to the client.    Step 1: Identifying the Problem : Identifying the setback is the first stride in the marketing research planning course of action.    It is must to find out what kind of data I are looking for. Descriptive is the kind of study that asks who what where when and how.    The causal studies ask us more they why, they follow the line of thinking that if one variable changes then the other will alter in a unwiring way.  In this paper I will focus mainly on customers satisfaction about the service of hotel Radisson. Customer like the complimentary advertisement, they can bypass the information by word of mouth. There is research point towards that if you lose a loyalty consumer you may lose 100 possible customers. So, gratify the client is very imperative for the hotel. Last, but not least, for the hotel, consumer is not only consign to the consumers but also refer to the member of staff. Employee is very imperative for the hotel, because they develop Customer Satisfaction endow with the service, the excellence of the service resolve the exterior customers satisfaction. If I want develop the contentment of peripheral customers, I first have to get better the interior employees contentment. All in all, the customer is god; as a hotel Radisson should try their best to gratify the customers. Hotel must find the resourceful ways to keep happy the customers, who help them, make money and win in the rivalry. Step 2: Research Design Any research needs a plan or a formation before data assortment or scrutiny can instigate. A research design is not in a minute a work graph. A work sketch details what has to be completed to complete the assignment but the work plan will flow from the projects research design. The purpose of a research design is to make certain that the confirmation obtained enable us to respond the preliminary question as unequivocally as possible. Step 3: Method of Research Choosing The means of research is to find out what kind of way I will use to collect data.    The three fundamental methods are survey, observation and experiment.    A survey is a where the accomplice is asked a quantity of question, such as a mail survey. Observation is to monitor without straight communication, such as inspecting peoples habits at the shopping centre.    Experiments are type of examine that are defined by the experimenter altering one or more variables. In this paper two sets of Ill developed questionnaire have been structured to evaluate the views of both employees and customers. Step 4: Sampling Procedure Selection of the sampling system is picking out a assembly of people to research. At period it could be very much sturdy to get internal information of the hotel. So I have to select some of very knowledgeable and cordial human resources of hotel Radisson and accumulate the required data. Beside this, I will use internet and conducting e-mail communication to pull together some of the information. Step 5: Collecting Data (primary and secondary) Data are of two types : primary and secondary . Primary Data are those which are composed or collected a new and for the foremost time and thus come about to be unique in nature. On the other hand for secondary data its nature of collecting is purely that    of impediment. primary data is collected through observation and interview method through questionnaire and schedules. On contrary the collection process of secondary data is accomplished by or from various publication of the local government and state or state publication. The secondary data can be collected from the technical and trade journal, books, newspaper and different magazines as Ill as from reports. In my research study I used primary data and I composed it through the questionnaire methods, I collected these data from London. Step 6: Analyzing the Data and presenting the report: Analysis of the data is where I break down the composed data and try to find contacts and of pattern in it to help come back with the research predicament that I started with. One of the most important is, writing and presenting the report. The person heading up the research will have to make sure that the information and recommendation is both credible and justified by the data, if he wants the recommendation to be followed.    The report can be presented in many different ways such as a printed report, digital report, a presentation, or even a combination of them all. Step 7: Following up Follow up with the firm, make sure that the research is being used and interpreted correctly. A good way make sure that the information is going to be used is to make it so each department dont conflict with the others.    Also doing these kinds of follow up can let management know that the researcher does care about the work that was done for the company. For my case study for Radisson Blu

Aggressive Driving Can Lead To Road Rage Essay -- essays research pape

  Ã‚  Ã‚  Ã‚  Ã‚  It starts with just a moment of tailgating, or maybe the guy in front of you cut you off or wouldn’t let you into the fast lane. In some cases it appears that incidents of road rage are caused by simple misunderstandings between drivers. A driver may make a momentary error of judgment but the perception of another driver is that he or she is driving aggressively. Then suddenly it turns into World War III on the highway. It matters little what causes it; a bad day at the office, a love affair going bad, credit cards maxed to the credit limit. All it takes is a sudden movement of someone else’s wheels, and within seconds a normally mild mannered motorist is consumed with a red-eyed, mouth-foaming surge of anger that grabs more of us every day. Road Rage, something that has always simmered on the back burner of motoring America, is now going off like fireworks.   Ã‚  Ã‚  Ã‚  Ã‚  Motorists who have snapped and committed incredible violence are mostly men and women with no known histories of crime, violence, or alcohol and drug abuse. They are the people typically described by neighbors â€Å"the nicest woman or man† or â€Å"a wonderful mother or father.†   Ã‚  Ã‚  Ã‚  Ã‚  Father, mother, son, daughter, they all have their own ways of getting mad. Some slam on the brakes, jump out of their cars, open the trunks and grab anything that they get their hands on. Others use baseball bats, knives, mace, pepper spray, fists, or some simply pull out a pistol and start firing away. Why are these drivers turning their anger and frustrations into road rage and what solutions can we propose to stop this road rage?   Ã‚  Ã‚  Ã‚  Ã‚  Some say that one of the main causes of aggressive driving which usually leads to road rage is highway congestion. The road construction on the major interstates adds to   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   lane closures and distractions to motorists. A motorist is driving the speed limit and then immediately has to slam on their brakes because another motorist sees the lane closures and decides to cut in front of them. This type of driving makes motorists mad because they know tha... ...sp;  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  We can attack and reduce the dangers of aggressive driving. Each of us should take a look at our own driving habits and those of our friends and loved ones. The government can help with road improvements and law enforcement, but solving this problem will require people to change their behavior. Working together, we can make our roads safer and prevent deaths and injuries. Works Cited Bowles, Scott and Overberg, Paul. â€Å"Aggressive driving: A road well-traveled.† USA   Ã‚  Ã‚  Ã‚  Ã‚  TODAY 12 July 1999. USA TODAY on America Online. America Online. 27 September 2000. Ledford, Joey. â€Å"Women taking their rage to the road.† Post-Dispatch 19 Sept. 2000.   Ã‚  Ã‚  Ã‚  Ã‚  Post-Dispatch on America Online. America Online. 21 Sept. 2000. Leiser, Ken. â€Å"ROAD RAGE: COMMUTER COMBAT IN AMERICA.† Post-Dispatch   Ã‚  Ã‚  Ã‚  Ã‚  19 June 2000. Post-Dispatch on America Online. America Online. 19 September 2000.

poems :: essays research papers

Poems   Ã‚  Ã‚  Ã‚  Ã‚   In Andrew Marvell’s poem, â€Å"To His Coy Mistress,† Marvell starts out by saying how much he loves this girl that even time is not a matter, but halfway through he switches and starts to say that time is nearing and that basically if we do not do the deed now, then, â€Å"And your quaint honor turn to dust, And into ashes all my lust:† (29-30) In Ben Jonson’s poem, â€Å"To Celia,† Jonson begins by laying his game on thick and saying that we need to make love, but halfway through he changes his ways and starts saying that you should not care what others say lets do it, who cares if the maids find out or even your husband, lets just do it. These poems are both carpe diem poems which means to seize the day, and that is just what the writers and the speakers of these poems are doing.   Ã‚  Ã‚  Ã‚  Ã‚  Both poems start out in about the same manner, by trying to get the female â€Å"to be† with them, but for some reason halfway through they both take the same turn and that turn takes them straight into lust and wild erratic behavior. In Marvell’s poem he basically says that if I cannot have you those worms will the irony in this is that the male organ has been referenced to a phallic object like a worm. He also talks about your quaint honor turning to dust and along with it all my lust, the quaint honor that he is talking about is that girl’s vagina. He is telling her that now is our time to make love and if you do not do it with me now then when you are dead the one thing that you tried to hold on to will be gone.   Ã‚  Ã‚  Ã‚  Ã‚  Jonson does even worse; in his poem the speaker is trying to seduce a married woman. He tells her that fame and rumors are nothing but toys and can we not delude the eyes of a few household spies. The speaker is putting everything he has into to this woman and trying to sleep with her. â€Å"’Tis no sin love’s fruit to steal; But the sweet theft to reveal,† This poem is from the play Volpone and this poem is being spoken by Volpone, which is interesting because the name Volpone means fox. The mood of the poem is very smooth and sly so the name fox fits perfectly for this guy.

Human Interaction via the Internet :: Exploratory Essays Research Papers

Human Interaction via the Internet Throughout the course of this class, and more specifically the process of generating an idea for my final project, I found myself drawn time and again to the way people interact with each other electronically namely the internet. Having been involved in computers and nearly everything related for the majority of my life I have experienced a number of different tools and applications from chat rooms to online games to instant messaging that provide a means of interacting with others in a number of different ways. This experience and other concepts and ideas that Ive either read about or envisioned stood as my foundation in deciding on and formulating this project. The many methods of electronic interaction can be overwhelming. With the relatively recent emergence of online gaming we have been exposed to yet another. This form of interaction however is more involved than most. There are monsters and quests to distract you and keep you busy doing other things. This is probably not the ideal environment for the casual chat room user. On the other hand a standard chat room or even slightly more visual instant messaging programs may not hold the interest of the avid gamer. I wanted to do something that would appeal to both sides while at the same time staying true to the social interaction that from which so many of the online games tend to stray. By combining a familiar chatting environment with the visual graphics of a digital environment a hybrid experience a more engrossing experience can be achieved. Your average chat room focuses on text as the main resource for transmitting and gathering information about the many different users. In the world around us a much larger portion of perception is taken from imagery. However, we often use words and images in combination to present information that could not be conveyed by either one alone.* By combining the two, a more complete picture is formed. Likewise, by adding a world environment that each users custom, animated avatar can move around in people can express them selves in a completely new dimension that has never really been explored in a chat environment before. Not only would each user decide on a unique name, they will also be able to decide on the physical appearance of their own character. From gender to hair style and color to clothing everyone will have enough options to be able to choose a unique look all their own.

British Girls and Women of the 90s †the Spice Girls, Girl Bands and Their Influence on British Culture

British Girls and Women of the 90s – The Spice Girls, Girl Bands and their Influence on British Culture The twentieth century will, without doubt, be viewed by historians as the Woman’s Hour. The status of women in Britain changed. More and more women started to leave their homes and join the labour market. They started to fight for their independence and political, economic and social rights. Women got more recognition from the society and they started to pursue equality with men.They progressed from being (almost) possessions of men, with no legal status of their own, to being considered legal citizens in their own right. As far as the political background is concerned, it is worth saying a few words about Margaret Thatcher. Following the defeat of the Conservatives in 1974 election, Margaret Hilda Thatcher was elected as the new leader. She wentaon to lead the Conservatives toathe victory in the election of 1979 andathe party remained in power until 1997. Christopher states that, â€Å"She was developing economicaideas which were guided by the fashionable theories of monetarism†(Christopher, 12).These involved reducing inflation with high interest rates and submitting all aspects of the economy to free-market theories and the laws of supply and demand. Her economic and political ideas, which came to be known as ‘Thatcherism’ began to be fully expressed and implemented. But in Britain, there were high rates of unemployment during the periods of the 1980s and early 90s. The jobs people lost were mostly skilled jobs in manufacturing industry, which were regarded as ‘men's jobs'. Massive cuts in state spending led to job losses in the public sector, which affected women equally.According to Christopher’s study: Because these jobs were usually semi-skilled or unskilled and low paid, the women were more interchangeable as employees and could find part-time office work or cleaning work, similarly low paid, elsewhere. ( Christopher, 13) Women wereabeginning to occupy postsain traditional male-dominatedaareas such as business,alaw and banks. aMany of them couldaenjoy the benefitsaof increasing financialaand sexual freedom,aand were postponing marriageaand children. By 1986 the economy wasastrong. There was an airaof enterprise and optimism asaa new society emerged. aBritain became oreaaffluent, competitive andamore interested inacash. There was a newageneration of stylishaand image-conscious consumers,aand spending on restaurants,aclothes, cars, homes and holidays reached recordalevels. Many various feminist groups appeared and the third-wave of feminism in the USA began. In the early 1990s, an underground feminist movement called Riot Grrrl jumpstarted the idea of female empowerment. Riot Grrrl was anaunderground feminist punk rock movementathat originally started inaWashington, in the early to mid-1990s – it wasaoften associated with third-waveafeminism. According to some, â€Å"Riot Grrrl . ands often addressed issues, such. as: domestic abuse, rape, sexuality, patriarchy, racism and female empowerment. Riot Grrrls were knownato start chapters, hold meetings,aand suport andaorganize womenain music. †(Schilt, 6). Theamovement allowedawomen their own spaceato create music andamake political statementsaabout the issuesathey were facing inathe punk rock community asawell as inasociety. Those ideas soon entered Great Britain. Shortly after that, British marketers began latching onto the catchphrase ‘girl power’ – which expressed aacultural phenomenon of the 1990saand earlya2000s. It is also linkedato third-waveafeminism.The most memorable example of ‘girl power’ is the Spice Girls. The Spice Girls wereaa Britishapop girlagroup formedain 1994 and the biggest popular cultural icons of the 1990s. As McGibbon mentions, â€Å"performing pop music, Spice Girls achieved a worldwide success, selling over 55 million albums all over the world , the most from among all female singing groups in the twentieth century. †(McGibbon, 23). Wherever they appeared, they could count on the support of the army of fans from all over the world, as well as the hysterical reaction of the media. The pop phenomenon – the Spice Girlsachanged the courseaof popularamusic andapopular culture.Both albums and eight of their singles releases achieved number one chart position in the UK. No pop group since the Beatles attracted as much media attention as the Spice Girls. Ginger,aBaby, Posh,aSporty andaScary were international stars, adored and ridiculed in equal measures which was the ultimate expression of media fame in the Nineties. The girls have made many achievements such as Wannabe – the Spice Girls’ first single – and the most successful song in their career. It plays a crucial role in their fame. The single Wannabe toppedathe UK Singles Chartafor sevenaweeks and acquired a latinumacertification byathe Bri tish Phonographic Industry. Sinclair concludes, â€Å"Itabecame theabest-sellingasingle by aafemale group, sellingaover six millionacopies worldwide. † (Sinclair, 78). In June 1997 the Girls undertook to make a feature-length film called Spiceworld – The Movie. The film was directed by Bob Spiers (director of Absolutely Fabulous, Fawlty Towers, and Are You Being Served? ) and was a comical narrative from the Spice Girls’ real life adventures. According to some, †the film was a runway success, becoming the second highest-grossing British film of 1997 (after Bean). (McGibbon, 45). Theayear 1997 sawathe Spice Girls capitalisingaon their fame throughaa multimillion dollaraphenomenon ofamerchandise, with hundredsaof official products. They may have made a great pop music, but if ever a group regarded their creative endeavours as a means to achieving a commercial end it was the Spice Girls. While pop stars through the decades have generally tried to a greater or lesser extent to protect their artistic integrity by not appearing to endorse unrelated or unsuitable products, the Spice Girls did the exact opposite.They were up for anything. According to Sinclair, „When it came to endorsements, it seemed that Spice Girls didn’t know the meaning of the word ‘No’. †(Sinclair, 50) There was apparently no product of consumer interest, however mundane or embarrassing, that it was beyond their ingenuity to adapt to the girl power credo. By the middleaof 1997, theaSpice Girlsahad signed up for product tie-in deals with Pepsi, Benetton, Feberge, Sony PlayStations, Polaroid cameras and Walker’s crisps. By the September 1997, the group were estimated to have earned $47 million by Forbes magazine, which ranked them at number 32 in their list of highest paid entertainers†. (http://www. sociology. org. uk/fchan1. pdf). This was a staggering achievement considering how little time they had been operating in the ma rketplace. All these achievements of the Spice Girls corroborate a huge potential of the band. Theaarrival of the Spice Girlsaadded to the new imageaand re-branding of Britain,aand underlined the growing worldapopularity of British, ratherathan U.S. , pop music. aThis fact was visible at the BRIT Awards ceremony in 1997. aThe group won twoaawards but itawas Halliwell's Union Jack mini-dress which she designed herself thataappeared in media coverageaall over the worldaand eventually became a symbol of ‘Cool Britannia’. They were the first pop phenomenon truly to understand the demands of the modern multi-media age, and to tailor their efforts accordingly. To their credit, the Spice Girls had an immensely powerful influence on children and teenagers. The girls were crazy about them.The kids of a generation whose musical horizons had previously been restricted to Mr Blobby, a character from a television show Noel's House Party, and Sesame Street singalongs, became sensitis ed to pop music thanks to the Spice Girls. Teenagers modelled on the girls dyeing hair red, performing dances and dressing up as their favourite Spice Girls. There were many all-girl bands which appeared during the existence of the Spice Girls such as: Attomic Kitten, Sugababes or Girls Aloud and many of which were created after the collapse of the group. All or most of them modelled themselves on those five wonderful girls.Despite the fact that there were, and still there are, many girl bands, none of them – also the aforementioned ones – has left such a big impression on pop music as the Spice Girls. As Sinclair states, ‘They became, almost overnight, a fondly regard and instantly recognisable part of British pop's royal family. † (Sinclair, 89). In summaries of their achievements ranging from the most informed biographies to the most aimless of pub conversations it was a generally held and often stated belief that, „the group put British music back on the world stage and ushered in a global renaissance in pop. † (Sinclair, 90).